Angelica Kopec Appointed Board Advisor to Fluence Pay, a Next-Generation Dubai-Based MarTech-FinTech Platform Connecting Everyday People with Brands to Shape the Future of Social Commerce and Influence
January 28, 2026 by Angelica Kopec
Dubai continues to strengthen its position as a global hub for innovation, and digital commerce. With its forward-looking regulatory environment, global talent base, and appetite for category-defining platforms, the city has become a launchpad for the next generation of technology companies shaping how the world does business.
At the forefront of this evolution is Fluence Pay: a next-generation Dubai-based MarTech–FinTech platform built on a simple but powerful idea: that the future of social commerce will be led not by paid reach or celebrity endorsements, but by everyday people.
As Founder and CEO Vaibhav Agarwal explains:
“Fluence Pay is about restoring trust in influence. We’re building a platform where real people, real stories, and real communities create measurable value for both consumers and brands.”
To support its next phase of growth, Fluence Pay has announced the appointment of Angelica Kopec, Forbes Business Development Council Advisor and global business strategist, as Board Advisor, reinforcing the company’s commitment to institutional-grade leadership as it scales across the UAE and international markets.
About Fluence Pay: A Platform Built for Everyday People
Fluence Pay is a Dubai-based MarTech–FinTech platform operating at the intersection of payments, social commerce, and community-driven advocacy. The platform enables everyday people to become trusted voices for the brands they genuinely use and believe in, earning real rewards through authentic recommendation rather than transactional promotion.
For brands and merchants, Fluence Pay offers a performance-driven customer acquisition model rooted in trust, not reach, replacing traditional influencer marketing with community-powered advocacy that delivers measurable, sustainable outcomes.
By shifting influence away from paid amplification and toward genuine human connection, Fluence Pay is shaping a new era of social commerce, one designed for trust, scale, and long-term relevance.
Strengthening Board-Level Leadership to Scale a Trust-Led Model
Angelica Kopec brings a strong background in global business development, marketing, sales, strategic partnerships, client acquisition, influencer and community ecosystems, and event-led growth, with extensive experience advising founders, scale-ups, and enterprise organisations across multiple markets.
She is recognised for working with leadership teams at moments of inflection, where a compelling idea must be translated into scalable revenue models, global partnerships, and market credibility.
As Board Advisor, Kopec will work closely with Fluence Pay’s leadership team to support:
- Global market entry and expansion strategy, with a focus on sustainable growth
- Revenue architecture and go-to-market execution aligned to merchant and enterprise adoption
- Strategic partnerships and ecosystem development across brands, platforms, and communities
- Community-led growth models that preserve trust while scaling
- Market positioning and enterprise credibility, supporting long-term institutional readiness
Her appointment reflects Fluence Pay’s focus on disciplined execution and governance as it builds a platform designed not just to grow, but to lead.
Founder Spotlight: Vision Backed by Two Decades of Experience
Founder Bio – Vaibhav Agarwal
Vaibhav Agarwal is the Founder & CEO of Fluence Pay, bringing over two decades of experience across payments, partnerships, business strategy, and ecosystem building. Having worked closely with banks, brands, and technology platforms across the UAE and international markets, Vaibhav is focused on building scalable, compliant, and community-first business models. His vision with Fluence Pay is to democratize influence by turning everyday advocacy into sustainable economic opportunity.
A High-Calibre Advisory Board Supporting Responsible Scale
Fluence Pay is supported by a seasoned advisory board with deep expertise across technology, payments, enterprise operations, compliance, and merchant ecosystems, providing the governance and strategic oversight required to scale responsibly.
Vikas Attri
Former CEO of Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East, Vikas brings extensive leadership experience across large-scale retail ecosystems, brand partnerships, and enterprise operations. He advises Fluence Pay on merchant strategy, strategic partnerships, and long-term growth execution.
Angelica Kopec
A non-practising lawyer and CEO of the full-service marketing and technology firm She Knows Business Global Agency, Angelica Kopec operates globally across senior leadership roles including Fractional Chief Marketing Officer, Client Acquisition Director, Head of Global Business Development, Board Advisor, and Forbes Business Development Council Advisor. She has built a decade-long reputation for delivering measurable, sustainable growth at scale across more than 40 industries.
Pradeep Vallat
A serial entrepreneur and experienced technology leader, Pradeep serves as the Fractional CTO of Fluence Pay. He brings hands-on expertise in scalable platform architecture, product development, and technology strategy, supporting Fluence Pay’s long-term innovation roadmap.
Nikhil Rastogi
With over two decades of experience in banking, risk, and regulatory compliance, Nikhil has worked extensively across financial institutions and regulated environments. He supports Fluence Pay on governance frameworks, compliance strategy, and financial structuring as the company expands across markets.
Saurabh Arora
Founder of Airpay, Saurabh is a seasoned fintech entrepreneur with deep expertise in payments and merchant ecosystems. He is also associated with the Dubai Restaurant Group and Foodics, and advises Fluence Pay on merchant acquisition, payment strategy, and ecosystem partnerships.
Positioning Fluence Pay for the Next Era of Social Commerce
With a strengthened board and advisory structure in place, Fluence Pay is positioned to lead the next phase of social commerce -one where everyday people sit at the centre of influence, and trust becomes the primary driver of customer acquisition and brand growth.
Angelica Kopec’s appointment reinforces Fluence Pay’s focus on global relevance, disciplined execution, and building a scalable MarTech–FinTech platform aligned with how commerce is evolving worldwide.
As Fluence Pay continues its expansion, it represents a new generation of Dubai-born technology companies; human-first, ecosystem-driven, and designed for scale.
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