Forbes Councils Spotlight: Angelica Kopec on Reimagining Revenue in an AI-Driven World

January 26, 2026 by Angelica Kopec

Why the future of marketing and sales will be led by strategy not software

Artificial intelligence is everywhere right now.

But according to Forbes Business Development Council Advisor Angelica Kopec, that’s exactly why most businesses are getting it wrong.

Forbes Councils has invited Kopec to lead an upcoming webinar, Reimagining Revenue: The Future of Marketing & Sales with AI, to unpack what AI is actually changing and what leaders need to rethink if they want to grow revenue, not just adopt new tools.

“AI isn’t the strategy,” Kopec explains.

“It just reveals whether you have one.”

AI Is Changing Revenue, Not Just Marketing Tools

Most conversations about AI in marketing and sales focus on platforms, prompts, or productivity gains. But Kopec believes the real shift is happening at a much deeper level.

“AI is fundamentally changing how customers find you, how they decide, and how quickly they expect relevance,” she says. “That means revenue models, funnels, and sales behaviours have to change too.”

In her work with founders, scale-ups, and enterprise teams, Kopec sees a clear pattern:

organisations are layering AI onto systems that were built for a very different era.

The result? Faster activity but not better performance.

From More Activity to Better Intelligence

For years, growth was driven by volume:

more leads, more emails, more ads, more outreach.

AI flips that model.

Today’s most effective marketing and sales teams are shifting away from activity-based growth and toward intelligence-led revenue, using data to anticipate buyer behaviour rather than chase it.

When used well, AI allows businesses to:

Understand buyer intent earlier
Personalise engagement without losing trust
Shorten sales cycles with better timing
Align marketing and sales around shared insight
Make faster, more confident commercial decisions

“But none of that works,” Kopec notes, “if leadership mindset doesn’t change first.”

Why Forbes Councils Is Having This Conversation Now

AI adoption is accelerating but leadership understanding isn’t keeping pace.

That gap is creating new risks:

automation without accountability, tools without strategy, and speed without direction.

Forbes Councils identified this moment as a turning point and invited Kopec to speak directly to what leaders need to do differently now to stay commercially relevant.

“The businesses that win won’t be the ones with the most AI tools,” she says.

“They’ll be the ones who know when to rely on machine intelligence and when human judgment still matters.”

The Mindset Shift Behind High-Performing AI-Led Teams

One of the central themes of the Forbes Councils webinar is mindset not technology.

Before investing in platforms or automation, leaders must rethink:

How decisions are made
How data is interpreted
How marketing and sales work together
How speed becomes a competitive advantage

AI rewards clarity and discipline.

It exposes fragmentation and outdated thinking.

According to Kopec, the future belongs to leaders who treat AI as a strategic amplifier, not a shortcut.

The Forbes Councils Webinar hosted by Angelica Kopec

Reimagining Revenue: The Future of Marketing & Sales with AI, explored

How AI is reshaping the full marketing and sales funnel
What high-performing, AI-enabled revenue teams look like
Common mistakes organisations make when adopting AI
Where AI adds leverage and where humans remain essential
How to future-proof revenue without losing brand trust

This was not a technical demo, it was a strategic conversation for leaders responsible for growth.

Why Organisations Turn to Angelica Kopec

Kopec works with founders, executives, and commercial leaders navigating growth, complexity, and helping them build revenue systems designed for where the market is going, not where it’s been.

Her work sits at the intersection of strategy, behaviour, and technology making her a trusted advisor for organisations looking to scale with clarity in an AI-driven environment.

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Angelica Kopec

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