Forbes Just Told the World What Our Clients Already Knew
April 17, 2025 by Angelica Kopec
When Forbes features your event as a case study, you know you’re doing something right.
Why did they choose She Knows Business and me?
Because we don’t do boring. We don’t do average. We definitely don’t do forgettable.
As a Forbes Business Council Advisor and leader of the Art of Networking group, my team and I create powerful strategies that build businesses and brands people can’t ignore.
Recently, Forbes published the article “Embracing Experiential Marketing To Survive In The Digital Age” featuring our event as a standout example.
The event was for Balearic Beauty International , a company I co-own with Jade Cook (celebrity brow artist and beauty business coach), to celebrate 40 million organic views on our best selling product and to launch our new business name.
We rebranded a decommission Private Jet perched on a cliff on the shores of a Bali beach and invited influencers and community members from around the world. It was about making a statement on reinvention and bold, disruptive marketing, which aligned with the product we were promoting—a viral eyebrow gel called the Lift & Lock.
Why does Forbes care and why should you?
Because impactful business strategy and marketing should never be predictable. Growth doesn’t come from copying what everyone else is doing—it comes from daring to do what no one else does.
When we host an event—whether for startups, scale-ups, or seasoned business owners—we build an environment where attendees don’t just show up; they engage, connect, and leave transformed.
We build experiences that make headlines—literally.
What Does This Mean For You?
If your business strategy isn’t being talked about, it’s being forgotten.
- Want customers raving about your brand?
- Want media powerhouses to spotlight your business?
- Want your marketing to become Forbes-worthy?
That’s exactly what She Knows Business does best.
Ready to make your brand impossible to ignore?
Book a strategy session with Angelica Kopec today and let’s create a strategy—and event—that puts your business on the map.
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